Privacy Policy

Information We Collect

GoldRock Metal Exchange may collect personal information directly from you, automatically through our website, through communications with you, or from service providers that help us operate our business.

Contact Information

We may collect your name, phone number, mobile phone number, email address, mailing address, billing address, and other contact details you choose to provide.

Inquiry and Consultation Information

We may collect information related to your request or inquiry, including your interest in gold, silver, platinum, palladium, private delivery, Precious Metals IRAs, IRA rollovers or transfers, retirement diversification, investor education, market information, portfolio diversification, or precious metals products and services.

Investment Interest and Preference Information

We may collect information you voluntarily provide about your investment range, precious metals interests, retirement account questions, preferred products, desired transaction amount, account goals, communication preferences, and consultation preferences.

GoldRock Metal Exchange does not provide legal, tax, fiduciary, investment, or financial planning advice. Information about your interests is used to help respond to your inquiry, provide education, and assist with precious metals-related services.

Transaction and Account Support Information

If you become a customer or begin a transaction, we may collect information needed to support your transaction, verify details, process orders, coordinate shipping, assist with customer service, maintain business records, comply with applicable laws, and help prevent fraud.

This may include order history, product interest, transaction records, payment-related information, shipping details, identity verification information where required, customer service notes, recorded confirmation details where applicable, and account or transaction communications.

Communications Information

We may collect emails, text messages, voicemails, call notes, form submissions, chat messages, customer service records, and records of your communication preferences.

Website and Device Information

We may automatically collect technical and usage information, including IP address, browser type, device type, operating system, pages visited, referring website, time and date of visit, approximate location derived from IP address, session activity, click behavior, form interactions, and website analytics data.

Cookies and Similar Technologies

We may use cookies, pixels, tags, scripts, web beacons, analytics tools, advertising measurement tools, and similar technologies to operate our website, improve performance, measure advertising effectiveness, understand visitor behavior, remember preferences, protect against fraud, and improve user experience.

Information from Service Providers and Third Parties

We may receive limited information from service providers, advertising platforms, analytics providers, lead forms, CRM systems, communication platforms, fraud-prevention vendors, shipping providers, custodians, depositories, transaction support providers, or other lawful sources that help us respond to inquiries and operate our business.

Mobile opt-in data, SMS consent, and text messaging originator opt-in data and consent are not sold, rented, shared, transferred, or disclosed to third parties or affiliates for marketing or promotional purposes.

How We Use Information

GoldRock Metal Exchange may use personal information to:

• Respond to inquiries and requests for information.
• Provide investor education, market information, product information, and precious metals-related materials.
• Send requested investor guides, educational materials, quote information, or consultation details.
• Schedule, confirm, and follow up on consultations.
• Communicate by phone, email, mail, SMS/text message, or other methods where permitted by law and consent.
• Provide customer service and account support.
• Process, manage, verify, and support precious metals transactions.
• Coordinate product delivery, insured shipping, storage-related logistics, depository-related support, IRA-related education, and transaction support where applicable.
• Maintain business, customer, compliance, and transaction records.
• Detect, prevent, and respond to fraud, unauthorized transactions, suspicious activity, security incidents, and misuse of our website or services.
• Comply with laws, regulations, legal processes, subpoenas, court orders, regulatory requests, tax obligations, accounting requirements, and business recordkeeping obligations.
• Improve our website, advertising, customer experience, communication systems, forms, marketing campaigns, and business operations.
• Conduct analytics, advertising measurement, and performance tracking.
• Send marketing or promotional communications where permitted by law and where appropriate consent has been obtained.
• Protect the rights, property, safety, and security of GoldRock Metal Exchange, our customers, website visitors, employees, service providers, and others.

SMS/Text Messaging Communications

If you provide your mobile phone number and consent to receive SMS/text messages from GoldRock Metal Exchange, we may send messages related to your inquiry, account, appointment, consultation, investor guide request, transaction, educational materials, customer service, promotional offers where permitted, or other communications you have requested or authorized.

By opting in to SMS communications, you understand that:

• Message frequency may vary.
• Message and data rates may apply.
• You may opt out at any time by replying STOP.
• You may request assistance by replying HELP or contacting us at (888) 859-0978.
• Consent to receive SMS messages is not required as a condition of purchasing any product or service.

GoldRock Metal Exchange does not sell, rent, share, trade, transfer, disclose, or otherwise provide your mobile opt-in data, SMS consent, mobile phone number collected for SMS purposes, or text messaging originator opt-in data and consent to third parties or affiliates for marketing or promotional purposes.

How We Share Information

GoldRock Metal Exchange may disclose personal information in limited circumstances to operate our business, provide services, support transactions, comply with legal obligations, protect our rights, and serve customers.

Service Providers and Vendors

We may share information with vendors and service providers that perform services on our behalf, including website hosting providers, CRM providers, communication platforms, customer service tools, payment processors, shipping providers, analytics providers, cybersecurity providers, fraud-prevention vendors, marketing service providers, advertising measurement providers, IT support providers, and data storage providers.

These providers may use personal information only as necessary to provide services to GoldRock Metal Exchange or as otherwise permitted by law.

Transaction Support Providers

If you proceed with a transaction or request services involving precious metals, private delivery, insured shipping, Precious Metals IRA-related support, custodial coordination, or depository coordination, we may share necessary information with appropriate transaction support providers, shipping carriers, depositories, custodians, administrative providers, verification providers, or other parties necessary to support your requested transaction or service.

This does not include sharing SMS opt-in data or text messaging originator opt-in consent for third-party marketing or promotional purposes.

Legal, Compliance, Accounting, and Professional Advisors

We may disclose information to attorneys, accountants, auditors, compliance consultants, insurers, and other professional advisors when necessary for legal, compliance, accounting, audit, insurance, risk-management, or business purposes.

Legal and Regulatory Requirements

We may disclose information if required or permitted by law, regulation, subpoena, court order, legal process, law enforcement request, government request, tax obligation, regulatory inquiry, or to protect legal rights.

Fraud Prevention, Security, and Protection of Rights

We may disclose information when we believe it is necessary to detect, investigate, prevent, or respond to fraud, unauthorized transactions, security incidents, illegal activity, threats to safety, violations of our policies, or misuse of our website or services.

Business Transfers

If GoldRock Metal Exchange is involved in a merger, acquisition, financing, reorganization, sale of assets, transfer of business, bankruptcy, or similar business transaction, information may be transferred as part of that transaction, subject to applicable law.

SMS opt-in data, mobile phone numbers collected for SMS purposes, and text messaging originator opt-in data and consent will not be transferred, disclosed, sold, rented, or shared for third-party or affiliate marketing or promotional purposes except where required by law or with your express consent.

We Do Not Sell Personal Information

GoldRock Metal Exchange does not sell personal information for money.

GoldRock Metal Exchange also does not sell, rent, trade, or share mobile opt-in data, SMS consent, mobile phone numbers collected for SMS purposes, or text messaging originator opt-in data and consent with third parties or affiliates for marketing or promotional purposes.

If analytics, advertising, or measurement technologies are considered “sharing” or “targeted advertising” under certain state privacy laws, you may have the right to opt out as described in this Privacy Policy. Advertising-related practices do not include sharing SMS opt-in data or text messaging originator opt-in consent for third-party marketing purposes.

Cookies, Analytics, and Tracking Technologies

GoldRock Metal Exchange may use cookies and similar technologies to operate the website, improve functionality, remember preferences, analyze website traffic, measure marketing performance, detect fraud, and improve user experience.

These technologies may collect information such as IP address, browser type, device type, pages visited, time spent on the website, referring pages, and interactions with forms or content.

We may use third-party analytics and advertising tools to help understand website performance and improve marketing effectiveness. These tools may use cookies, pixels, tags, or similar technologies.

You may be able to control cookies through your browser settings. Disabling cookies may affect certain website features.

The use of cookies, analytics tools, advertising pixels, or tracking technologies does not change GoldRock Metal Exchange’s SMS privacy policy. Mobile opt-in data, SMS consent, and text messaging originator opt-in data and consent are not shared with third parties or affiliates for marketing or promotional purposes.

Marketing Communications and Your Choices

GoldRock Metal Exchange may send marketing communications by email, phone, mail, or SMS/text message where permitted by law and where appropriate consent has been obtained.

• Email: Use the unsubscribe link in an email where available, or contact us at (888) 859-0978.
• SMS/Text Messages: Reply STOP to opt out. Reply HELP for help.
• Phone Calls: Tell the representative that you no longer wish to receive marketing calls from GoldRock Metal Exchange.
• Mail: Contact us at (888) 859-0978 to request removal from mailing lists where applicable.

Even if you opt out of marketing communications, we may still send non-marketing communications where permitted by law, including transaction updates, account-related communications, customer service messages, legal notices, security alerts, compliance communications, and responses to your inquiries.

Call Monitoring and Recording

GoldRock Metal Exchange may monitor or record telephone calls where permitted by applicable law. Calls may be recorded or monitored for quality assurance, training, customer service, compliance, security, transaction verification, fraud prevention, dispute resolution, and customer protection.

By continuing a call after receiving notice that the call may be recorded, you consent to call recording where required by law. If you do not wish to be recorded, you may end the call and contact us through another available method.

Data Security

GoldRock Metal Exchange uses reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, disclosure, alteration, misuse, or destruction.

These safeguards may include access controls, secure storage, vendor controls, internal policies, encryption where appropriate, monitoring, and other commercially reasonable security measures.

No website, database, network, communication system, email transmission, or method of electronic storage is completely secure. GoldRock Metal Exchange cannot guarantee absolute security of your information.

Data Retention

GoldRock Metal Exchange retains personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, including responding to inquiries, providing services, supporting transactions, maintaining customer records, complying with legal and regulatory obligations, resolving disputes, preventing fraud, enforcing agreements, maintaining accounting and tax records, and protecting legal rights.

Retention periods may vary depending on the type of information, the relationship, legal requirements, business needs, and compliance obligations. When information is no longer reasonably necessary, we may delete, de-identify, anonymize, or securely retain it in accordance with applicable law and internal retention practices.

Information Related to Precious Metals, IRAs, and Transactions

GoldRock Metal Exchange provides precious metals information, product information, investor education, market-related materials, private delivery information, and Precious Metals IRA-related education and support.

GoldRock Metal Exchange is not a bank, broker-dealer, fiduciary, investment advisor, tax advisor, or legal advisor. Information provided by GoldRock Metal Exchange is for general educational and business purposes only and should not be considered legal, tax, investment, fiduciary, or financial planning advice.

Any decision to purchase precious metals, sell precious metals, roll over retirement funds, transfer IRA assets, or pursue a Precious Metals IRA should be made after consulting with your own qualified legal, tax, financial, and retirement advisors.

Children’s Privacy

GoldRock Metal Exchange’s website and services are intended for adults and are not directed to children under the age of 18.

We do not knowingly collect personal information from children under 18. If we learn that we have collected personal information from a child under 18, we will take reasonable steps to delete it unless retention is required or permitted by law.

Third-Party Websites and Links

Our website may contain links to third-party websites, resources, review platforms, custodians, depositories, shipping providers, payment processors, educational resources, social media platforms, or other external websites.

GoldRock Metal Exchange is not responsible for the privacy practices, security, content, policies, or actions of third-party websites or services. Your interactions with third-party websites are governed by the privacy policies and terms of those third parties.

We encourage you to review the privacy policies of any third-party websites you visit.

California Privacy Notice

This California Privacy Notice applies to California residents if and to the extent GoldRock Metal Exchange is subject to the California Consumer Privacy Act, as amended by the California Privacy Rights Act, and related regulations.

Categories of Personal Information We May Collect

• Identifiers, such as name, email address, phone number, mobile phone number, mailing address, IP address, and online identifiers.
• Customer records information, such as contact information, transaction-related information, account support information, and customer service records.
• Commercial information, such as products or services considered, requested, purchased, or discussed.
• Internet or electronic network activity information, such as website usage, browser type, device information, pages viewed, referring pages, and interactions with website forms.
• Audio or electronic information, such as recorded calls, voicemails, emails, text messages, chat messages, and customer service communications.
• Geolocation information, such as approximate location derived from IP address.
• Professional or employment-related information, if voluntarily provided in connection with a consultation, transaction, or inquiry.
• Inferences, such as preferences, interests, or product/service interests based on your inquiries or interactions with us.
• Sensitive personal information, only where voluntarily provided or required for a specific lawful business purpose, such as identity verification, transaction support, fraud prevention, or compliance.

Sources of Personal Information

We may collect personal information directly from you, from your use of our website, from communications with you, from service providers, from advertising or lead forms, from transaction support providers, from public sources, or from other lawful sources.

Purposes for Collecting and Using Personal Information

We collect and use personal information for the purposes described in this Privacy Policy, including responding to inquiries, providing education, scheduling consultations, supporting transactions, customer service, marketing where permitted, fraud prevention, security, compliance, analytics, website improvement, and legal obligations.

Disclosures for Business Purposes

We may disclose the categories of personal information listed above to service providers, vendors, transaction support providers, shipping providers, custodians, depositories, legal advisors, compliance consultants, accountants, fraud-prevention vendors, analytics providers, and other parties as described in this Privacy Policy.

SMS opt-in data, mobile phone numbers collected for SMS purposes, text messaging consent, and text messaging originator opt-in data and consent are excluded from such disclosures and are not shared with third parties or affiliates for marketing or promotional purposes.

Sale or Sharing of Personal Information

GoldRock Metal Exchange does not sell personal information for money. Certain analytics or advertising technologies may be considered “sharing” or “targeted advertising” under some state privacy laws. If applicable, you may request to opt out by contacting us using the information in this Privacy Policy.

GoldRock Metal Exchange does not sell, rent, share, trade, transfer, disclose, or otherwise provide SMS opt-in data, mobile phone numbers collected for SMS purposes, text messaging consent, or text messaging originator opt-in data and consent to third parties or affiliates for marketing or promotional purposes.

Sensitive Personal Information

GoldRock Metal Exchange does not use or disclose sensitive personal information for purposes other than those permitted by applicable law, such as providing requested services, supporting transactions, verifying information, preventing fraud, maintaining security, complying with legal obligations, or other lawful business purposes.

California Privacy Rights

Subject to applicable law and verification requirements, California residents may have the right to:

• Know what personal information we collect, use, disclose, sell, or share.
• Request access to personal information.
• Request deletion of personal information.
• Request correction of inaccurate personal information.
• Opt out of the sale or sharing of personal information, if applicable.
• Limit the use or disclosure of sensitive personal information, if applicable.
• Not be discriminated against for exercising privacy rights.

How to Exercise California Privacy Rights

To exercise privacy rights, contact GoldRock Metal Exchange using the contact information below. We may need to verify your identity before processing certain requests. You may authorize an agent to submit a request where permitted by law, but we may require proof of authorization and direct identity verification.

Certain information may be exempt from deletion, access, correction, or other requests under applicable law, including information retained for legal, compliance, accounting, transaction, fraud-prevention, dispute-resolution, or security purposes.

Additional U.S. State Privacy Rights

Residents of certain U.S. states may have privacy rights under applicable state privacy laws, depending on where they live and whether those laws apply to GoldRock Metal Exchange.

These rights may include the right to access personal information, correct inaccurate personal information, delete personal information, obtain a copy of personal information, opt out of targeted advertising, opt out of certain profiling, or opt out of the sale of personal information.

To submit a privacy request, contact GoldRock Metal Exchange at (888) 859-0978. GoldRock Metal Exchange will process applicable requests in accordance with applicable law and may require identity verification.

Do Not Track and Global Privacy Controls

Some browsers and devices offer “Do Not Track” settings or similar controls. Because there is no uniform standard for responding to Do Not Track signals, our website may not respond to all such signals.

Where legally required and technically feasible, GoldRock Metal Exchange will honor recognized opt-out preference signals, such as Global Privacy Control, in accordance with applicable law.

Data Accuracy

GoldRock Metal Exchange takes reasonable steps to maintain accurate information where necessary for the purposes for which it is used.

You may contact us to request correction of inaccurate personal information, subject to applicable law and verification requirements.

International Visitors

GoldRock Metal Exchange is based in the United States. Our website and services are intended primarily for individuals located in the United States.

If you access our website from outside the United States, you understand that your information may be processed, stored, and transferred in the United States, where privacy laws may differ from those in your jurisdiction.

Safeguarding Customer Trust

GoldRock Metal Exchange understands that precious metals customers and prospective customers may provide sensitive information related to their financial interests, retirement goals, transaction preferences, and personal contact details.

We use personal information to support legitimate business purposes, respond to consumer requests, provide requested education and services, support transactions, protect against fraud, and comply with applicable obligations.

We do not use this Privacy Policy to create broader permission to share mobile opt-in information. Mobile opt-in data, SMS consent, and text messaging originator opt-in data and consent remain protected under the non-sharing policy described above.

Changes to This Privacy Policy

GoldRock Metal Exchange may update this Privacy Policy from time to time to reflect changes in business practices, legal requirements, technology, services, or privacy practices.

When we update this Privacy Policy, we will revise the Effective Date at the top of this page. The updated Privacy Policy will be posted on goldrockmetalexchange.com. Your continued use of our website or services after any update means you acknowledge the updated Privacy Policy.

Contact Us

If you have questions about this Privacy Policy, our privacy practices, SMS communications, or your privacy rights, please contact us at: